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Home | Case Studies | New Balance Tunnel Wrap and Floor Graphics

New Balance Tunnel Wrap and Floor Graphics

11 May 2023

Take a walk down the corridors of Waterloo tube station and see them wrapped from head to foot in ceiling and floor graphics promoting the latest New Balance shoe range.

VGL partnered with Global Media to transform the Waterloo tube station in London with a tunnel vinyl wrap. The campaign was aimed at promoting global athletic footwear and apparel company New Balance's latest product line and raising brand awareness among commuters and tourists in the busy station.