Check out GUUUD's aisle take-over at Sainsbury's. A bold and daring campaign with a proven uplift in sales. Learn more here.
15 Oct 2025
Le Creuset Bespoke Installation
Premium cookware brand Le Creuset partnered with VGL to create a bold and immersive brand experience for a one-off experiential event in at The Great Yorkshire Events Centre. Designed to stop people in their tracks, the installation needed to be visually stunning, interactive and unmistakably Le Creuset.
The centrepiece was to be a curved archway that guests could walk through and capture in photos: a statement piece that would embody Le Creuset's timeless design and vibrant colour.
Our Approach
To achieve the smooth, circular shape the client envisioned, VGL recommended using display board printed with high-quality product imagery. These panels were precision cut and spaced off the main structure, creating a perfectly rounded form with added depth and dimension.
Behind the arch, a large Reboard® backdrop provided visual strength and scale, while an orange printed non-slip floor graphic anchored the installation in Le Creuset’s signature colour. The combination of these materials delivered a seamless, high-impact finish that drew visitors in from every angle.
The Result
Installed on 25th September, the final display made a huge impression and feedback from the event was overwhelmingly positive. Le Creuset were thrilled with the outcome, praising both the creativity and quality of the build. The event’s success has even inspired plans to replicate a similar concept at another site for Le Creuset.
Your Brand, Center Stage.
Imagine your next event creating the same kind of buzz. At VGL, we craft experiences that stop people in their tracks, spark conversation and leave a lasting impression. Whether it’s a product launch, exhibition or promotional campaign, we can bring your vision to life. Contact us today to get started.
Related Articles
Read about how we transformed this area of the stairwell, landing and walls of this client's house into something impactful and alluring with impressive floral murals.
Our specially designed portal offers our customers in the Transport sector a secure online hub for all the elements associated with selecting and ordering the graphics for your vehicles.
Contact Us.
Ready to get started? Get in contact with our knowledgeable staff who will be happy to assist.
0118 922 1300
[email protected]
268 Elgar Road South
Reading
Berkshire
RG2 0BT