Discover how Nike, Westfield, was transformed into the bold and impactful flagship store that it is today.
A striking window display for Arc’teryx Piccadilly, featuring large format fabric frames and curved hanging lightboxes.
For Arc’teryx’s Piccadilly store, VGL was asked to install large format fabric frames within a confined window space. The opening was too small for the completed frames to pass through, so they had to be assembled inside the store.
VGL supplied the fabric frame system and installation, working out how the frames could be built in position and finished once inside the space.
Once the frames were fully assembled, fabric had to be fitted across every visible face, including areas that were difficult to reach. The installation had to be carried out carefully to ensure every face could be finished without trapping the installer inside the window.
Bright pops of colour across the frames complement Arc’teryx’s outerwear, giving the window display a strong visual presence.
The display also features curved hanging lightboxes positioned behind the mannequins. These were installed alongside the fabric frames, adding an illuminated element to the window.
The finished display gives Arc’teryx Piccadilly a distinctive window feature, with the fabric frames and curved lightboxes adding visual interest to the space.
VGL supplies and installs fabric frames, window displays and large format graphics for retail environments, helping businesses create displays that make an impact.
Get in touch to discuss your next project.
Discover how Nike, Westfield, was transformed into the bold and impactful flagship store that it is today.
VGL worked with Primark to create a new pop up store that was not only sustainable products but was promoted with sustainable branding too.
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