15 May 2023
Global Media, on behalf of Sheffield City Council, commissioned VGL to wrap a Sheffield Stagecoach Supertram to promote the new Full Monty series coming to Disney+.
The vinyl wrap campaign has helped promote and celebrate Sheffield, the setting for the series. It has also attempted to raise public transport awareness in the city and encourage more people to ride trams.
The advertising wrap was printed on Metamark Metastream vinyl, enabling process waste and graphics to be captured and reused at the end of the advertising campaign. By using materials from the Metamark Metastream range, waste can be diverted from incineration or traditional landfill routes and be assigned a second life instead.