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Home | Blog | Hendrick’s Scented Graphics

Hendrick’s Scented Graphics

To mark the launch of Hendrick's new Rose & Cucumber Gin we produced the latest in our scented graphics campaigns.

Taking over a tunnel at King's Cross St Pancras Underground Station with their quirky creative, Hendrick’s encouraged passengers to ‘step into the delectable’. Immersing commuters into the world of Hendrick’s, the walls were covered with illustrations of flying gin bottles, giraffes balancing gin and tonics on their noses and birds in suits. All finished with a sprinkling of rose petals and cucumber slices.

Developing a bespoke scent specifically for the project, to match the smell of the gin, the walls were covered with rose and cucumber scented graphics. The scented graphics were each digitally printed and then screen printed to infuse the aroma into the print.

This campaign was the biggest underground campaign ever – covering a massive 1000 sq/m across the tunnel. The walls measured a huge 700 sq/m, with a further 300 sq/m across the floor, the installation of the graphics was completed over a series of nights.

With over 60 standard scents in our library and a bespoke scent service it’s never been easier to add aroma to your campaigns. If you’d like to receive some free scented samples or discuss your requirements with our team, get in touch here.