VGL
Case Studies | Beefeater Gin Scented Graphics

Beefeater Gin Scented Graphics

Supporting the launch of Beefeater Pink, a strawberry flavoured gin, VGL produced the first strawberry scented graphics at a tube station.

Infused with scented microcapsules, the graphics were digitally and screen printed in our Reading factories. Installed at Oxford Circus tube station along the exit corridors, as passengers walked through the station they smelt the sweet aroma of strawberries.

Beefeater Pink Gin Scented Graphics
Beefeater Pink Gin Scented Graphics
Beefeater Pink Gin Scented Graphics walking
Beefeater Pink Gin Scented Graphics escelators
Beefeater Pink Gin Scented Graphics motion blur
Related Articles
Hendricks Gin Advertising in tunnel
Hendricks Gin Advertising

To mark the launch of Hendrick's new Rose & Cucumber Gin we produced an award winning scented display that filled commuters noses.