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Home | Case Studies | Beefeater Gin Scented Graphics

Beefeater Gin Scented Graphics

Oxford Circus Tube Station Smells Pink

Supporting the launch of Beefeater Pink, a strawberry flavoured gin, VGL produced the first strawberry scented graphics at a tube station.

Infused with scented microcapsules, the graphics were digitally and screen printed in our Reading factories. Installed at Oxford Circus tube station along the exit corridors, as passengers walked through the station they smelt the sweet aroma of strawberries.

Materials

Performance Paper

Technology

Scented Screen Print, Digital Print

Services

Prototyping & Consultancy, Strategic Project Management, Studio, Production, Installation