Partnership with Reading Football Club

In-Stadium Branding and Ongoing Visibility. 

As part of the partnership, VGL branding is featured across Reading Football Club’s stadium, in digital signage and on the big screen displays. Beyond in-stadium branding, VGL supports a range of large format graphics and branding projects across the club’s facilities. This includes fan zone branding, stadium road signage and installations at the club’s training ground. As part of the partnership, VGL will also support the club with creative production for campaigns, events and fan‑engagement initiatives throughout the season.

Through these initiatives, VGL continues to strengthen a relationship with Reading Football Club, demonstrating a long-term commitment to enhancing the club’s visual identity.

Tim Kilpatrick, Chief Revenue Officer at Reading Football Club, said:

“We’re delighted to welcome VGL into the Reading FC family. Their reputation for exceptional quality and their deep roots in the local community make them a perfect partner for us. The visual experience at the stadium is a huge part of matchday, and we’re excited to work with VGL to elevate that for our supporters and partners.”

Daniel Field, Managing Director at VGL, added:

“Partnering with Reading Football Club is a fantastic opportunity for us. As a company founded and based in Reading, we’re proud to support our local club and bring our expertise to enhance the stadium environment. We look forward to a successful collaboration both on and off the pitch.”

Looking Ahead.

This partnership underscores VGL’s dedication to delivering high-quality, impactful signage while supporting local institutions. The partnership marks another step in Reading FC’s ongoing commitment to strengthening relationships with local businesses and enhancing the matchday experience for fans. The collaboration continues to grow over time, providing value to both VGL and Reading Football Club through visibility, content creation and community engagement.