Chilled Agency approached VGL on behalf of Victoria Leeds Shopping Centre, to deliver a festive, storybook-themed installation for the centre’s Christmas campaign.
08 Dec 2025
Arc’teryx "Calm in the Storm" Window Display.
Arc’teryx, a Canadian brand known for outdoor clothing and equipment, runs a retail campaign annually to showcase seasonal collections, using creative window displays to communicate a story and engage passersby.
For 2025, the campaign theme was “Calm in the Storm”. Arc’teryx wanted a window display that conveyed the atmosphere of a storm while remaining practical for a live store environment. VGL had worked with Arc’teryx on previous campaigns, so the client approached VGL again to bring their concept to life.
Our Approach.
VGL worked with Arc’teryx to translate the “Calm in the Storm” concept into a feasible retail window display. The focus was on creating the effect of a storm using specialist materials rather than building a physical installation inside the store.
Planning considered practical challenges including limited access, tight spaces and installation outside trading hours. VGL’s approach was to use a combination of materials and layering techniques to achieve the desired visual impact while keeping the installation practical.
The Solution.
VGL used a combination of materials to recreate the storm effect in the store window:
- Optically Clear Vinyl: Allowed graphics to be applied to the glass while maintaining visibility into the store.
- Imitation Snow: Added texture to the display and enhanced the wintery storm feel.
- Backlit Fabric: Introduced subtle lighting effects to enhance depth and atmosphere.
- Pre-Spaced Vinyl and Props: Added visual detail and dimension.
By using this layered approach, VGL created the storm effect entirely on the window. The installation was carried out outside trading hours to avoid disruption, and VGL’s team managed all aspects of printing, finishing and fitting efficiently.
The Result.
The “Calm in the Storm” window display achieved the client’s objectives:
- A storm effect was created on the window without the need to build a physical installation.
- The display was visually engaging while maintaining visibility into the store.
- Installation was completed efficiently outside trading hours, addressing access and space limitations.
VGL’s experience and approach meant Arc’teryx could deliver their annual campaign in a way that balanced creative intent with practical execution, demonstrating the benefits of choosing VGL over another print supplier.
Start Your Project Today.
VGL provides window displays to turn creative concepts into installations. From materials and design to print and installation, VGL delivers large format print graphics that meet both creative and operational requirements.
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