Promoting their latest campaign, Virgin took over a tunnel in London King’s Cross Station and covered it with an eye catching red creative. Measuring a massive 72m long by 4.6m, the job was the largest underground graphics ever completed with the total area covered coming in at huge 700 sq/m!
The last eight months have been an extremely exciting time for VGL. Walking away with four awards for our most recent projects.
Starting back in October, we were awarded ‘Out of Home Printer of the Year’ at the Print Week Awards. Submitting four of our latest and greatest large format jobs, including the very first scented campaign on the underground for the launch of Beefeater Pink Strawberry Gin.
The strawberry scented graphics campaign went on to win us the Digital Printers Award for Innovation and last month we won the ‘Posters’ category at FESPA 2019. We were astounded to also pick up the coveted ‘Best in Show’ award at FESPA, the last of a very successful awards season.
We’re delighted to have been recognised by so many bodies for our hard work and dedication to innovation. We’re always striving to push the boundaries of print and we’re thrilled to have had the opportunities to work on such fantastic projects.
We're absolutely thrilled to have been awarded Out of Home Printer of the Year at the Print Week Awards.
Submitting four of our most exciting projects from the last year, the judges were impressed with our use of innovation in print.
Included in our submission was the launch campaign for Beefeater Pink. Promoting the new strawberry flavoured gin, we produced strawberry scented posters that were installed throughout Oxford Circus underground station.
Utilising both our digital and screen print facilitates, the campaign was the first scented graphics to be installed in an underground station and garnered much attention on social media with many passengers remarking on the smell of strawberries.
This summer we're installing our very first hybrid roll-to-roll/flatbed printer.
Printing at an impressive 1200dpi, the machine will quadruple output in comparison to its predecessor. Sitting alongside our fleet of seven Durst roll-to-roll printers and four Inca flatbeds, this investment is the first Durst flatbed to be installed at our print plant. Another example of our continued investment in the latest technology.
If you’d like to be the first to know when the machine is installed click here
An exciting innovation in large format print, VGL has produced the first strawberry scented graphics at a tube station to coincide with the launch of new Beefeater Pink Gin.
Infused with scented microcapsules, the graphics were digitally and screen printed in our Reading factories. Installed at Oxford Circus Tube station along the exit corridors, as passengers walked through the station they smelt the aroma of strawberries.
With over 60 scents to choose from, including bespoke and custom - find out here
how our bespoke service can create even more engaging campaigns.