Fleet
Graphics
Walkers
“The Walkers
fleet is a very obvious and effective way
to communicate. When you have trucks driving
all over the country you increase the opportunities
to get the brand message across to your
audience. As with all Walkers adverts, the
intention is to amuse and entertain people
who enjoy eating Walkers products. The Sensations
adverts, which feature Victoria Beckham,
continue that theme. The truck livery is
designed to reinforce and support the television
advertising and press work that we have
done as part of this marketing launch. We
are delighted with the standard of the adverts
that Vgl produced for us.”
Nikki
Burgess, brand manager evening snacking,
Walkers.
 Technology:
NUR Blueboard
Kenco
Designed by J. Walter
Thompson this new livery combines wit with
impact. Screen printed by Vgl onto 3M 190
film and applied to existing curtains. To
date over 40 trailers have this new livery.
Technology:
Screen Print
Modern Music
When Modern Music wanted
to raise their profile around the Thames
Valley they came to Vgl to design and install
a new livery. The new livery has created
impact as it delivers instruments around
the Thames Valley. Produced by Vgl using
highly conformable self-adhesive vinyl,
which allows the graphics to be applied
into deep recesses and not pop out during
its lifetime, the graphics will remain looking
good.
Technology:
Scotchprint 2000
Frijj
Vgl have printed 40
full colour vehicle liveries for Dairy Crest.
Printed on the new Vutek Ultra Vu 2360 printer
recently installed at Vgl, the system produces
high quality output with a 5-year life warranty.
Using 3M approved inks, Vgl output 3M approved
Scotchprint, which is ideal for vehicle
liveries. Printing with 6 colours, Vgl’s
new printer achieves a resolution of 760dpi.
Dairy Crest is taking advantage of their
vehicle fleet to promote their own brands.
Brands included in the promotion were Cathedral
City, Frijj, Davidstow and Hartington.
Technology:
Vutek Ultra Vu 2360
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